← All workAndrei Adam · selected work

Product work across industries. One clear thread.

Eight engagements from Andrei's portfolio, all completed before MindBridge Hub. This presentation describes his contribution and avoids unsupported outcome claims.

01 / 08B2B SaaS · pre-MBH

Knownwell

Product leadership for an AI-powered commercial intelligence platform.

Challenge

Turn large volumes of customer data into useful signals and improve adoption around the highest-value needs.

Andrei's contribution

As Principal Product Manager, Andrei shaped priorities with leadership and cross-functional teams, defined engagement measures, and worked on the core experience and AI-assisted workflows.

Described in Andrei Adam's portfolio and CV. No quantified business outcome is asserted here.

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02 / 08Education · pre-MBH

CLASS

Virtual classroom product work during the shift to remote learning.

Challenge

Make digital classes more interactive and accessible for educators and students.

Andrei's contribution

Andrei contributed to product planning and day-to-day development informed by educator and student needs, including K–12 and higher education use cases.

Described in Andrei Adam's portfolio. No independently verified adoption figure is stated.

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03 / 08Education · pre-MBH

PBS LearningMedia

Product and support improvements for a learning platform under exceptional demand.

Challenge

Handle a sharp rise in usage while keeping learning resources useful and support responsive.

Andrei's contribution

Andrei introduced feedback triage and worked with educators and students to prioritize platform and service improvements.

Described in Andrei Adam's portfolio and CV. No quantified business outcome is asserted here.

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04 / 08Financial services · pre-MBH

YAP

Digital banking product direction and delivery planning in the UAE.

Challenge

Support B2B and B2C growth across channels and banking integrations.

Andrei's contribution

Andrei led product initiatives, aligned executives on priorities, helped define a roadmap, and coordinated work across mobile and back-office capabilities.

Described in Andrei Adam's portfolio and CV. No quantified business outcome is asserted here.

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05 / 08Healthcare · pre-MBH

UpScript Health

Online pharmacy product and operational workflow redesign.

Challenge

Manual physician and medicine onboarding limited service scalability.

Andrei's contribution

Working with company leadership, Andrei guided customer-facing and back-office product changes covering onboarding, consultations, scheduling, and validation.

Described in Andrei Adam's portfolio and CV. No quantified business outcome is asserted here.

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06 / 08Retail & commerce · pre-MBH

IPC Europe

Discovery and definition for a Subway franchisee platform refresh.

Challenge

An aging platform and limited analytics made the franchisee experience harder to use and improve.

Andrei's contribution

Andrei led discovery and definition: objectives, user journeys, story mapping, backlog, and a roadmap for a redesigned platform.

The portfolio describes usability and satisfaction figures as targets, so none are presented as achieved results.

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07 / 08Sports & events · pre-MBH

Silverstone

Digital strategy and discovery for an online booking experience.

Challenge

Clarify the customer journey and commercial opportunities before a booking-system build.

Andrei's contribution

Andrei supported stakeholder workshops, competitor research, personas, user journeys, and roadmap definition.

The portfolio's booking, engagement, and sales percentages are proposed targets, not achieved results.

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08 / 08Sports & events · pre-MBH

European Athletics

Foundational digital strategy for fan engagement.

Challenge

Create a clearer path to wider reach and richer athlete–fan experiences.

Andrei's contribution

As Digital Strategist, Andrei defined goals, OKRs, an initial roadmap, and the first phase of the initiative.

The portfolio explicitly frames traffic, interaction, and revenue percentages as targets.

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Start with the problem. Build what matters.

Andrei Adam · MindBridge Hub

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