European Athletics
Foundational digital strategy for fan engagement.
Read the story →← All workAndrei Adam · before MBH · Sports & events
Silverstone
Digital strategy and discovery for an online booking experience.
The situation
What needed to change
Clarify the customer journey and commercial opportunities before a booking-system build.
The work
Andrei's contribution
Andrei supported stakeholder workshops, competitor research, personas, user journeys, and roadmap definition.
Attribution & evidence
The portfolio's booking, engagement, and sales percentages are proposed targets, not achieved results.
This was Andrei Adam's professional work before MindBridge Hub was established. It is not presented as an MBH client engagement.
Related work
More in Sports & events.
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