← All workAndrei Adam · before MBH · Retail & commerce

IPC Europe

Discovery and definition for a Subway franchisee platform refresh.

The situation

What needed to change

An aging platform and limited analytics made the franchisee experience harder to use and improve.

The work

Andrei's contribution

Andrei led discovery and definition: objectives, user journeys, story mapping, backlog, and a roadmap for a redesigned platform.

Attribution & evidence

The portfolio describes usability and satisfaction figures as targets, so none are presented as achieved results.

This was Andrei Adam's professional work before MindBridge Hub was established. It is not presented as an MBH client engagement.

Related work

More in Retail & commerce.

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