← All workAndrei Adam · before MBH · Sports & events

European Athletics

Foundational digital strategy for fan engagement.

The situation

What needed to change

Create a clearer path to wider reach and richer athlete–fan experiences.

The work

Andrei's contribution

As Digital Strategist, Andrei defined goals, OKRs, an initial roadmap, and the first phase of the initiative.

Attribution & evidence

The portfolio explicitly frames traffic, interaction, and revenue percentages as targets.

This was Andrei Adam's professional work before MindBridge Hub was established. It is not presented as an MBH client engagement.

Related work

More in Sports & events.

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